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Date: Monday, January 1, 2001 
Question/Topic: Product Life Cycle (PLC) 
Answer/Pointer: Product Life Cycle Concept. The product life cycle (PLC) is a generalized model depicting the unit sales trend of some narrowly defined product from the time of market entry decision until withdrawal. The PLC can be approximated by a bell-shaped curve, which is divided into several segments or stages. For the sake of simplicity, we adopt a five-stage PLC: (1) design (or precommercialization); (2) introduction; (3) growth; (4) maturity; and (5) decline. See Problem Box under Product for photocopy of bell-curve. Source: Strategic Planning and Management Handbook (no longer in library's collection) 
Librarian: LCLCPL 

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