| Date: |
Monday, January 1, 2001
|
| Question/Topic: |
Product Life Cycle (PLC)
|
| Answer/Pointer: |
Product Life Cycle Concept. The product life cycle (PLC) is a generalized model depicting the unit sales trend of some narrowly defined product from the time of market entry decision until withdrawal. The PLC can be approximated by a bell-shaped curve, which is divided into several segments or stages. For the sake of simplicity, we adopt a five-stage PLC: (1) design (or precommercialization); (2) introduction; (3) growth; (4) maturity; and (5) decline.
See Problem Box under Product for photocopy of bell-curve. Source: Strategic Planning and Management Handbook (no longer in library's collection)
|
| Librarian: |
LCLCPL
|
| Comments: |
|
| |
|
|