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Date: Monday, January 1, 2001 
Question/Topic: Odd Prices 
Answer/Pointer: J.C. Penney, founder of the stores bearing his name, instituted the odd-figure prices like $1.98, not to lure customers into his stores to save a few pennies, but to force his salespeople to ring up the sale on the cash register and return small change to the customer, hoping to end the practice of dishonest clerks simply pocketing the dollars. (Source: Sydney J. Harris's column, Tallahassee Democrat, 10/18/86) 
Librarian: LCLCPL 

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